Top 5 Delivered Meal Kits and Specialty Foods Apps in New Zealand Q3 2024

In the third quarter of 2024, the delivered meal kits and specialty foods sector in New Zealand showcased varied performance among the top five applications on a unified platform. The data, sourced from Sensor Tower, provides insights into weekly downloads, revenue, and active user trends across these popular apps.

HelloFresh: Meal Kit Delivery maintained a consistent download rate, with figures hovering around 700 downloads per week, peaking at 766 in mid-August. However, weekly active users saw a gradual decline from approximately 30.5K at the beginning of July to 26.5K by the end of September.

My Food Bag experienced steady weekly download numbers, generally staying in the range of 480 to 510, with a notable increase to 649 in mid-September. The data did not provide active user metrics for this period.

Vivino: Buy the Right Wine showed an upward trajectory in weekly revenue, starting at $97 and reaching $208 by the end of September. Weekly downloads also increased, particularly in the last week of September, rising to 308. Active users followed a similar trend, growing from 819 at the start of July to 919 by the end of the quarter.

Factor_ Prepared Meal Delivery had modest download numbers, generally fluctuating between 11 and 56 per week. Its active user base remained relatively stable, starting at 168 and closing the quarter at 175.

EveryPlate: Cooking Simplified saw low download activity, with weekly figures mostly below 50. Active users remained consistent, with a slight increase from 54 at the beginning of July to 69 by the end of September.

For more detailed insights and analytics, visit Sensor Tower's platform.